| Chapter 1 : Sales Psychorientology |
| Chapter 2 : The Practice of positive thinking |
| Chapter 3 : Professionalism - Law of ratios |
| Chapter 4 : If I'd known where I was going I'd have taken a shortcut |
| Chapter 5 : Relax, It's good for you |
| Chapter 6 : Self-management techniques |
| Chapter 7 : Creative dreaming |
| Chapter 8 : Creative visualization |
| Chapter 9 : Developing your personality & charisma |
| Chapter 10 : Sales psychology : Why people buy |
| Chapter 11 : Making the deal |
| Chapter 12 : Creative closing |
| Chapter 13 : How customer services increase your income |
| Chapter 14 : Overcoming objections ahead of time |